National awareness campaign for radon.
Many people are aware that smoking can lead to lung cancer, yet, few are aware of that radon exposure may lead to lung cancer as well. I would also assume that many are unaware that they are potentially being exposed to radon daily in their homes!
My national awareness campaign would happen in the form of a Fact Sheet. Similar to the one I quickly created below, but it would contain more information.
My campaign would specifically target parents of school aged children, social media users, and homeowners. The campaign would align with the two national organizations such as American Lung Association and American Public Health Association. At the county level we would partner with non profit organizations, for example in Santa Clara County we would partner with Healthier Kids Foundation.
We would spread our message in 3 different ways.
1. District wide through elementary, middle, and high schools to raise awareness among parents about the potential danger in their home.
2. Through social media such as Instagram, Facebook, and Reddit.
3. Through the mail
This sounds like a great campaign that reaches multiple audiences. I like that you want to reach parents through their children and reach older adults through social media.
ReplyDelete